While much of the world is literate, a great percentage remains "picturate" -- that is, relying on images and oral tradition to get information. AIDS education programs, particularly in developing countries, need to focus intelligently on teaching through graphics and photos. A new article in PLoS Medicine entitled "Picturing AIDS: Using Images to Raise Community Awareness" describes experience in Botswana in using pictures to teach about AIDS, and how programs once considered disrespectful are now viewed as fundamental to training about the epidemic.