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New Name for PEPFAR?Thursday, June 16. 2005 Is it time to change the name of PEPFAR? First, since PEPFAR isn't really the "President's" program -- but a program of the American people -- the first letter is confusing (note that the Global AIDS Coordinator's Office frequently refers to the program not only as the "President's Emergency Plan for AIDS Relief", but as "President Bush's Emergency Plan for AIDS Relief", such as three times in Monday's press release about treatment). Second, calling the effort an "emergency" program suggests a short time horizon which is the opposite of the desired impression.Why not rename the effort APFAR -- "American Program for AIDS Relief"? I'm sure that http://www.apfar.gov is still available. Trackbacks
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Renaming PEPFAR to APFAR makes a lot of sense. The folks at PEPFAR have struggled valiantly to avoid using the term PEPFAR, but (so they tell me) it's a losing battle. It would be great if they came up with a better name, quickly.
Yes, indeed, PEPFAR identifies itself too closely with the current president. If/when there is a new president from a different party, that president will be much more inclined to continue a depoliticized APFAR than a somewhat politicized PEPFAR. And as for a web site; they don't just need a new URL; they need a web site that provides a meaningful amount of information about their programs. At present their obscurely-named site only provides about 2% of the information that is available at the Global Fund's site. |
AIDS MattersAIDS Matters is a Web resource for global AIDS professionals managed by Jim Cashel with the assistance of others. It is sponsored by Forum One Communications, a Washington, DC web strategy firm.
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